A lot of people are finding their way in to DJing, these days. Equipment is easier than ever to afford and use, and music is so much more vastly available than at any time in history. Despite this, so many are finding that even though the mechanics and ability to BECOME a DJ have become so much easier, they don't understand WHY THEY'RE NOT GETTING NOTICED.
Now, there's potentially as many reasons for this, as there are DJs. But, in our experience, we've seen some patterns, and decided to call them out for Episode 76.
1) Don't let low barriers of entry to DJing make you lazy. Because everyone can be on a similar playing field, in terms of competent equipment and available technology within an obtainable budget range, we MUST have something that sets us apart (aka “Value add”). One of the biggest things that will get you NOT noticed, is being lazy. Respect the hustle, and hustle for your respect.
2) Improper networking and communication techniques are one of the quickest ways to get ignored. (ie, Do NOT spam the hell out of everyone) — Build up your internet presence, but don’t spam it….treat each message you send as if these are people you are trying to build a relationship with, not just sell them something.
3) However, another major annoyance are hobby DJs that don't respect the business aspect of the club/party/DJ scenes. It's not all about you…there's other people taking huge risks and there's significant money behind it all. By all means, follow through with conflict resolution, when and where it is appropriate. But, if you're a hobbyist DJ, playing with people who make their living by DJing (or some type of supplemental income), don't expect people to bend over backward to make you happy. Just as you are looking for people to do something for you, they are looking for you to do something for them, too.
4) Being jaded, thin skinned, unable to take criticism, and having a big ego. No one likes someone with a chip on their shoulder and self-serving attitudes. Positive self-esteem, a good self-image, confidence, and the like are ok….being a prima donna or diva is NOT. Ultimately, be a part of the community you want to be a part of.
5) Support those who have proven to be worth it to you, your scene, and others. Those you support, tend to support you, back. When you don't support, or come to the shows, you're out of sight. If you're out of sight, you're out of mind.
Also, at one point Trip mentions an article posted by Aaron Simpson, the owner of Simplify Recordings, where he talks about how to send the perfect demo. He actually gives you a laundry list of things NOT to do, but ends on a positive note, giving some great advice on how to effectively communicate your product in the music industry. Granted, he's talking about producers and sending demo tracks, but it all translates very easily to the DJ & promoter realm. Give it a read!
Shout out to Angus Barnes and DJ Serrato for the voicemail messages!